New MacBook Air : WWDC 2012

New MacBook Air:

The MacBook Air has had its hardware and OS upgraded. The update to the Air is only to the USB 3.0 and 512GB storage. The screen resolutions and sizes are to remain the same, 13 inches with a 1,440x900 resolution and 11 inches with a 1,366x768 resolution. The 11-inch Air is now a 1.7GHz Intel Core i5 (Turbo Boost up to 2.6GHz), while the 13-inch is now a 1.8GHz Core i5 (Turbo Boost up to 2.8GHz). You could get i7 buy bucking up a $150 and $100 for the 11-inch and 13-inch respectively. The new CPU's have a better battery life and perform much better when it comes to graphics via Intel's new HD 4000 integrated graphics. RAM for all Air models is 4GB 1,600MHz DDR3L with 8GB available as a $100. 

Apple WWDC 2012 At 22.30 (IST)

(Mon Jun 11 2012 22:30:00 GMT+0530)

Over the years, WWDC has seen some big announcements from Apple and this year , WWDC 2012 is scheduled to be held at Moscone West, San Francisco from June 11 to June 15, 2012. Even though the tickets are priced at  $1,599 they were sold out within two hours. Developers are eager to go and know what will the Californian giant will produce and update this year. This time, it would be the first WWDC without Steve Jobs's presence and we are expecting a new iOS , an iPad Mini and a slimmer MacBook Pro. 


 Expectations:

1. Thinner MacBook Pro
2. New MacBook Air / Pro laptops with Retina graphics
3. Updated iCloud and iWork
4. An Update to OS X Mountain Lion

Twitter Gets A New Bird, A New Logo.

Social-networking-revolutionary-service—Twitter has unveiled a new logo for itself. The company says the new logo will be the universally recognized symbol of Twitter. And that "there's no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter." Though there are a many logo’s which symbolize Twitter, but this one will just replace the ‘t’.

The bird in the logo has its head held high, wings spread wide. Looks like Twitter is getting philosophical with its design and logos. Twitter says that "our new bird grows out of love for ornithology, design within creative constraints, and simple geometry," and that "a bird in flight is the ultimate representation of freedom, hope, and limitless possibility"

Apple Fails In India : Top 5 Reasons.

Apple products are a rage in the West. But in Asian nations like India it isn't popular with the masses. The guys at the research department of Apple do not consider India as a potential ground to sell the iPhone. Maybe it is because of Steve Jobs and his 7 months stay in India in the '70s that has blacklisted Indians from being blessed with the iPhone just as it launches. They have to wait till it officially launches or pay a couple of bucks extra and get it arranged from the Black market. 


Its not only the pricing that affects its graphs but also does its service, communication and marketing factors. Indians believe in the "Sasta, Sunder, Tikao" phenomenon. And Apple has been known to deliver simple, aesthetic products and doesn't mind keeping it highly priced. 

1. Price:

People who buy electronic are mostly consumers and not buyers. They want the best of all and  prefer having it low priced, offer full feature and getting the best service. The iPhone rates in India are exorbitant. Though the iPhone is used by a million, it is neglected by the masses and thus giving it market to Nokia, who still dominates 60% of the cellular devices sold. 

2. Delicacy:

"iPhone gira toh, vaat hai!" (if the iPhone falls, your screwed) is a common axiom. It is believed that once the iPhone slips from your hand, it has slipped forever and you would have to get a new one. Though this is partly false but people do not want to risk it. And you certainly cannot carry it in a 7.59pm Virar Local. After all, it costs you your monthly salary.